Honak I. Marketing measurement of regional tourist product.

The theoretical substantiation and solving of scientific task to develop theoretical and methodical provisions and practical recommendations according marketing measurement of the development of regional tourist product were represented in this thesis. The space product of tourist reception was considered and the possibilities of its marketing measurement were analyzed, the conceptual basis for the regional tourist product was determined. The analysis of factors and conditions of formation of regional tourist space was made, quantitative and spatial measurement of regional tourist product, methodical approach to assessment of marketing activity of regional tourist space was developed. The formation process of regional tourist space was improved, its valorisation was made, marketing strategies of development of regional tourist space were formed.