Vasylkonova E. Management of regional development based on the formation of its positive image

The theoretical base of formation of the image of region in the management of regional development is formed. The essence of the image of region in the management of regional development is clarified. The interrelation between positive image of region and its economic development is grounded. The preconditions of forming of positive image of the region in the management of regional development are determinated. The factors and trends of forming of positive image of Cherkassy region are identified. The conceptual basis for the formation of positive image of the region in the management of regional development is formed. The approaches to diagnosis of image of region in the management of regional development are formed. The algorithm to diagnosis of image of region in the management of regional development is created. The tools of diagnostic of image of region in the management of regional development are offered. The Forsyth technology tools in diagnostic of image of region in the management of regional development are used.