Pavlova I. Socio-economic and psychological bases of rural territories branding in the Southern region

The thesis is devoted to the substantiation of socio-economic and psychological bases of branding of rural territories in the Southern region and to the development of an integrated model for branding of these natural and socio-spatial formations. There have been defined the object (rural areas of macroregional, regional, district, basic levels and the Unified territorial communities-UTC), as well as the subject (the unique features of these natural and socio-spatial formations, stipulated by their location, natural and climatic conditions, natural resources, production, environmental, health and recreational, historical, cultural and social potential) of branding, adequate to its empirical measurement as a marketing tool and management function.