Teslya D. Forming and implementing the market capacity of Ukrainian regions

Object of research: processes of formation and use of market potential of regions, in particular food markets. Purpose: deepening of theoretical bases, improvement of scientific and methodical approaches and substantiation of scientific and applied recommendations on formation, development and effective use of market potential of regions. Methods: historical-logical, comparison, graphical, statistical and comparative analysis, factor analysis, correlation-regression analysis, system-structural analysis, sociological survey and interview. Novelty: for the first time the theoretical and methodological bases of research of market potential of the region are substantiated, namely: essential characteristics, spatial effects of placement of subjects of markets, dominant factors of their attractiveness, methodical approaches to structural-component estimation of a condition of potential. at the state and regional levels of the management hierarchy in order to improve the coordination of decisions; the essence of the concept of "market potential of the region", scientific and methodological principles of assessing the market potential of the region, scientific and applied approaches to regional development strategy have been improved. Scope of application: in the activities of the Department of Economic Policy of the Lviv Regional State Administration in developing the Development Strategy of Lviv region for the period 2021-2027, the Executive Committee of Skelivka Village Council of Starosambir district of Lviv region in developing the Development Strategy of Skelivka territorial community; LLC "LPK" during the implementation of marketing activities of the enterprise, PE "Coalition" in the process of implementing measures to improve the efficiency of retail, in particular in creating a network of retail facilities to improve the quality of service to the population of united territorial communities and meet demand for products local producers; in the educational process of the National University of Food Technologies during the teaching of disciplines "Political Economy", "Economic Theory", "Regional Economics".