Shvelidze L. Linguistic Means of Implementation of Communicative Strategies in the Social Media Discourse (Based on the Ukrainian and English Languages)

The thesis focuses on the comparative and contrastive analysis of the strategic parameters of the communicative interaction between Ukrainian-speaking and English-speaking social media users. It reveals the peculiarities of the communicative conflict and cooperation in the social media discourse of the languages being studied. It also develops the typology of the behavioural communicative strategies within each type of interaction. The research interprets a communicative strategy as a scheme of fulfilling the communicants’ communicative intention, implemented in speech for achieving a certain result. Meanwhile, the communicative tactic is seen as a specific way to implement the strategy by selecting specific speech genres, speech acts, and speech means to fulfil the communicative intention. Social media discourse is defined as the communicative interaction among social media users in the virtual space. It has interactive, instant, polycoded, indirect, and anonymous nature.