Tsymbaliuk S. Organizational and Economic Principles of Sustainable Development of Sports and Health Sphere of the Region

The thesis reveals the economic essence and functions of the sports and health sphere of the region. The world experience on organizational and economic support of sustainable development of sports and health sphere is generalized. The use of the advantages of the existing organizational and economic models is offered, namely: complex purposeful interaction with supranational institutions of sports orientation; the optimal combination of state regulation with decentralized management, which determines the important role of local governments in the development of sports and health in the region; commercialization and entertainment of sports and recreation activities, which ensures its self-sufficiency. The concept of sustainable development of the sports and health sphere of the region is substantiated, which is based on the idea of achieving the goals of sustainable development, adaptation to the conditions of decentralization, and the introduction of the principles of inclusive growth. A methodical approach to the diagnosis of sustainable development of the sports and health sphere of the region is proposed, which includes a comprehensive analysis of the prerequisites for sustainable development of the sports and health sphere at the level of regions and the country as a whole and obtained as a result of its operation. The regions are characterized by the organizational and legal, socio-demographic, economic, and natural-ecological preconditions of sustainable development of the sports and health sphere. The development of the sports and health sphere of Ukraine is analyzed taking into account its sustainability using indicators of the volume of sold services, value-added by production costs, sports infrastructure, number and productivity of business entities, the sphere of sports and health services in Ukraine. The analysis showed the presence of significant economic potential of the sports and health sphere, which is not fully used in Ukraine. The assessment of sustainable development of the sports and health sphere in the regions of Ukraine according to the indicators of economic, social, and health effects from its functioning is carried out. An integrated assessment has been carried out and strategic guidelines for sustainable development of the sports and health sphere of the regions of Ukraine have been determined. The organizational and economic mechanism of sustainable development of the sports and health sphere on the basis of inclusive growth has been improved. Scientific and practical recommendations for sustainable development of sports and health in the regions of Ukraine under decentralization on the basis of building regional sports and health clusters to establish cooperation with public organizations of sports and health, business representatives, communities, and the use of opportunities for accumulation and disposal of funds local self-government and directing them to the development of physical culture, sports and health in the region.