Shestov S. Management of the advertisement of an enterprise on the foundation of marketing

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0499U000227

Thesis Registration Form

0499U000227.pdf

Applicant for

Specialization

  • 08.06.02 -

19-01-1999

Specialized Academic Board

К 11.055.01

Essay

In this work the system of management of advertisement activity of enterprise on the marketing foundation, typical block-scheme of strategic programming of advertisment activity is developed and recommended for dissemination, the methods of research process of specific group of people - advertisement users is proposed

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