Skybins'kyj O. Marketing ways of optimization of activity of the entrprises (on an example fur farms)

Object of research - enterprise fur farms of Ukraine. The purpose - search and substantiation of marketing ways, which use would help to adapt activity of fur farms for conditions of environment of their functioning. The methods of selective biographical research, interview, supervision, analysis of the documents, statistical methods, methods of correlation were used. Is developed marketing ways of optimization of activity of the enterprises, which are guided.(focused) on construction of the industrial program, which is based on materials of marketing researches of the market of fur and fur products. The necessity of application diversification's of elements is reasonable, that will help to decide a problem of own turnaround means and to ensure functioning of fur farms. Sphere of use - enterprise of Ukraine.