Tret'yakova D. The Structuringof Marketing Complex in a System of Productional Management of Industrial Enterprises.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0499U000464

Applicant for

Specialization

  • 08.06.02 -

05-03-1999

Specialized Academic Board

К 35.052.03

Essay

The thesis aims to investigate the issue of productional activity of market orientated industrial enterprises. The thesis determines the necessity and expediency of integration of marketing concepts with relation to the process of structuring of marketing complex including the internal productional hierarchy levels. The development of main marketing complex structuring trends, presuming formation of information security on the basis of internal productional monitoring and, methodically supported process of prediction of synthetic technical and economic indexes is substantiated

Files

Similar theses