Bragin V. Methods of management of the enterprise because of marketing

Object of research: The machine-building enterprises of Ukraine. Purpose of research: Research and elaboration of the methodical and practical recommendations on improvement of the mechanism of technology-economical planning of production on the basis of marketing. Methods of research: Methods of technology-economical analysis, economic-mathematical methods and methods theory of acceptance of administrative decisions and system approach methods. Results: The methods of the feasibility report of production for realisation of purposeful work on planning are developed. The technique of shaping of optimum plans on a current phase, directed on a raise of planning's quality and balance and ratio of all kinds of production resources is developed.The informational - structural diagram of marketing management on the enterprise with allowance for varieties of functions of marketing. The basic principles of projection of information control systems of the enterprise are rendered concrete. The approaches to organi sation of preparation and acceptance of administrative decisions for want of planning of production in conditions of functioning of an information control system of the enterprise are offered. Novelty: the basic directions of marketing strategy of becoming and development of production, which stipulate reorganisation of an organisational - economic mechanism of control for production of competitive products are formulated; the technique of the feasibility report of inclusion in a plan new production based on an evaluation of a level of competitiveness of this production and economic efficiency of it's issue for the enterprise is developed; the methods of shaping of plans of production at the industrial enterprise, based on outcomes of marketing researches, which ensure balance of all kinds of resources, are developed; the methods of preparation and acceptance of administrative decisions on production and sales of products in conditions of operation of an information control system, which stipulate shaping m easures on a raise of a level of competitiveness of products and production efficiency as a whole, are offered. Applying fields: pertaining to the enterprises of various industries branches.