Dlygach A. Marketing mix elaboration for the software on Ukrainian market.

The dissertation is devoted to the theoretical and methodical problems of the marketing mix elaboration for the software. Investigated the peculiarity of the Ukrainian software market and the intercommunication of the computer market and the software market. Described the "satisfying" contradiction, which is connected to the upgrading process and proposed the methods of the solving of this contradiction. Worked up methods in the dissertation work, approved on Ukrainian enterprises; the basic work regulations approved on the international scientific and practical conferences. The results of the dissertation research were used in preparing of the marketing courses.