Ruseva O. Managment of marketing research of the goods and services production

Industrial productions. Theoretical and methodological support of marketing research of the goods and services productions. The research methods and equipment are systems analysis. Theoretical and practical results are mechanism of marketing researches management of the goods and services production. Novelty - the new elements connected to marketing researches for production, such us: a marketing monitoring principle by support of goods production, multilevel control system of marketing researches of the goods production, method of quantity estimate of perspective need, method of estimate of marketing research quality. Degree of introduction - recommendation for account of management enterprises methods on marketing research (there are acts of introduction). A branch of application - industrial enterprises.