Blyznyuk V. International strategic marketing in system of foreign trade activity management of enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0499U002404

Thesis Registration Form

0499U002404.pdf

Applicant for

Specialization

  • 08.06.02 -

21-09-1999

Specialized Academic Board

К 26.847.01

Essay

Methods of analysis of international marketing environment, estimations of export potential of enterprise and determination of regional markets, on which this potential could reached maximum value, were worked out. Methodical features of foreign marketing strategies development, planning of complex of international strategic marketing of enterprise were determined.

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