Frolov O. Marketing Research of a Conjuncture of the local coal market

Research object: local coal market. Research purpose: producend's stable behavioristic reaction on conjunction change of supplied goods determination on different customer segments of local coal market. Methods of research: induction and deduction, transformation and convergence, system and structural approach, economic and statistic analysis methods, mathematical interpretation of economic processes, forecasting theory, selective observation, expert judgements. Results: conducted analysis theoretical and practical developments confirm the necessity of enterprise's control perfection on basis of marketing; the peculiarities of industrial goods market and the goods specific, causing the necessity of production and consumption indexes taking into account, are discovered; types of goods conjuncture by customer's segments on local coal market are determined; effective method of control decision-making related to producent's activity on local coal market is created; method of forecasting appraisals determi nation in boundaries of goods' assortment structures of demand and supply is recommended for use; effective mechanism for trend uncovering on local coal market is presented; it is accepted that classical theory, etermining organizational mechanisms of goods' conjuncture marketing research, can be fully applied to modern economic conditions of Ukraine. Novelty: original method of supply function analysis based on producent grouping by different attributes with an aim to each producent's solemnity in value's and structure's formation determination on local coal market is developed; new method of demand function analysis is suggested, it allow to determine the co-relation between the direction of usage, qualitative and quantitative characteristics of customers with an aim to coal marks need on customer's segments of local coal market; authentic method of goods' conjuncture type determination by customer's segments based on demand balance estimation is developed; effective method of decision-making for producent' s activity on local market is created, it based on attraction of customer's segments and market's mark location; effective mechanism, allowing to make decisions based on revealed tendencies in conjuncture on local coal market is presented. Field of use: industry.