Shafalyuk O. Marketing management by assortment of industrial enterprises (on an example of the enterprises of food mechanical engineering)

Marketing management of structure of the offer of the enterprises. A range of production of the enterprises. Development of theoretical and methodical questions of the analysis and perfecting of marketing management of a range. The systems analysis, statistical, economic-mathematical simulation. A complex technique of management of a range. A possibility of usage by the enterprises. The concepts, patterns and methods of marketing management of a range of production are developed. The approbation at the enterprises is conducted. Sphere of marketing management of structure of the offer of the enterprises.