Zhukovs'ka V. The communication in management commercial of enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0499U003302

Applicant for

Specialization

  • 08.06.02 -

23-12-1999

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

The dissertation is devoted to problems of forming and development of communications in management by the commercial enterprise. In the dissertation is proposed the systematized classification of the communications, the systematic approach concerning forming of communications system with taking into consideration modernizing of organization and information structure. In the thesis is liberated a directions of the commercial enterprise communications strategy. It is grounded expenses for different communications. It is liberated a metodics of the economic and mathematical model application, which take into consideration influents communications factors on enterprises profit. The result of the work can be practiced in a practical activity of commercial enterprises.

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