Oblens'ka T. Marketing in the sphere of education services

Objects of research: the market of educational services; the purpose of work: development of methodological bases of a complex of tools of marketing and organization of administrative measures on its realization in the market of educational services of Ukraine; a technique of research and equipment: the system approach, methods abstract and concrete, logic generalization and comparison, methods of marketing research of the market, theory of management, expert estimations and forecasting, statistical comparisons; theoretical and practical results: a substantiation of necessity and the futures of formation and realization of potential of marketing in sphere of formation in the transformation period of economy of Ukraine; the concepts and categories basis of social - responsible marketing of educational services; base principles of marketing in sphere of formation; technology of formation, realization, estimation and optimization of strategy of marketing of educational institutions. The methodical approach to a substantiation of a complex of tools of marketing researches and actions in sphere of education; a substantiation of organizational structure of marketing activity of educational institutions with the account situations of features; a technique of definition of an estimation of a higher educational institution in the market of educational services; the practical meaning of the received results consists in development of the recommendations, that assisted the calculating of processes of licensing and accreditation of educational activity of higher educational institutions and standards of maximum formation behind specialties of an educational direction of preparation " Economy and business "; a subject and degree of introduction: development the Ministries of education, embodied in the robot, and sciences, State commission of Ukraine, Scientific - methodical center of maximum education of Ukraine; sphere of use: Sphere of economy - education, state management, establishment of m education .