Fedorenko I. Scientifically-practical bases of functioning and development of the pharmaceutical market in region

A research object is a process of functioning of pharmaceutical market in a region, as an important element of providing of public social policy in the questions of health, death rate and life-span. A research purpose is a ground of principles of functioning and pharmaceutical market development, as a constituent of the infrastructural providing of complex development of region. Research methods are theoretical generalization, analysis and approach of the systems, classifications, statistical, economical and mathematical design.. The practical value of the got results consists in that drawing on the offered reserves of increase of efficiency of activity of subjects of pharmaceutical market will allow to cut down expenses on the medical providing of population, and accordingly to promote reliability of medicinal treatment of patients, that in same queue will influence on a health, death rate and life-span.. . The scientific novelty of the got results consists in: . the conceptual going is formed near a management pharmaceutical industry, factors which influence on functioning of pharmaceutical market are certain, systematization is carried out of parameters of pharmaceutical market of, which have a primary value in forming and realization of strategy of socio-economic development of region . grounded elements of model of the strategic adjusting of regional development which engulfs problems of functioning of pharmaceutical industry in the context of social development;. recommendations are grounded on the increase of efficiency of production of pharmaceutical company, the economic copulas of pharmaceutical enterprise are investigational on the wide circle of industries, and products of their enterprises. in a theoretical aspect :. grounded methodical approach in relation to the estimation of pharmaceutical infrastructure of socio-economic development of region and perfection of the system of functioning and development of pharmaceutical enterprises;. essence principles of pharmaceutical market are specified, as a institutional element of the system of providing of socio-economic development of region, his place and role in forming and realization of socio-economic policy of region . developed methodology of forming of innovative strategy of pharmaceutical company which is the system of general rules, and also special receptions and methods of economic research.