Moiseyenko E. The Conceptual Integration of English into the Linguacultural Context of East Africa.

The thesis focuses on the linguacultural and cognitive-discursive analysis of the language objectivization of the results of the interaction of the mental space of the global linguaculture and ethnocultural mental space, which are structured respectively by the mental structures of the linguacultural cognitive experience in English and the mental structures of the ethnocultural cognitive experience, in the process of the conceptual integration of English into the modern polylinguacultural communicative space of East Africa, in Kenya, Uganda, and Tanzania. In particular, the verbalization in English of the key cultural concepts of the peoples of East Africa is being analyzed, and the linguacultural and linguacognitive aspects of the modern East African television and advertising discourses are being investigated. The theory of the conceptual integration of English into the collective and individual consciousness of the polylingual speaker in the polylinguacultural communicative space in the context of globalization has been proposed and the dynamic model of the interaction of the mental structures of the cognitive experience of diffirent linguacultures has been developed.