Plyushch A. Socio-psychological mechanisms of information influence in a post-industrial society

In the dissertation, the synergetic conception of informational influence in post-industrial society is developed. The author has argued the usage of synergetic approach, which allows analyzing social phenomena and processes basing on multiparadigmality. Besides, the understanding of main terms (society, discourse, information, communications, and informational influence) has been given. Informational influence has been analyzed as the part of social communication, the purpose of which is to promote the discourse of the subject of influence (to achieve the goals of its livelihood). The synergetic model of social and psychological mechanisms of informational influence that possesses a great invariance (self-similarity) has been created. Three social and psychological mechanisms of informational influence (designing of sign-made text of information, creating of communicational social context, programming of informational consumer`s discourse) have been designed. They are conglomerated into one integrity, but each of them is designed like the text consisting of discrete elements. Key words: Communication, Synergetic Approach, Text, Information, Author, Discourse, Information Influence.