The thesis is dedicated to justification of the theoretical and methodological principles and practical recommendations for the formation and development of the business environment of the region. The prerequisites, features and pivotal value parameters of formation and development of the business environment of the region are determined in the work. The theoretical and applied principles of formation and development of the business environment of the region are defined in order to build the conceptual apparatus of the study. The scientific approaches to the definitions of the concepts of "business environment" and "business environment of the region" are generalized and systematized. The essence of the concept of "business environment of the region", which is represented as the primary cell and component of the business environment of the country, the phenomenon that forms the system of specific relations of business communication, business climate, influences system processes of innovation and investment development, and provides the mechanism of market reproduction in the region, is clarified. The factors that influence the formation and development of the business environment of the regions from the point of view of optimization and the main methodological principles, which are grouped into two groups: general and special, are determined.
The scientific approach to the creation of a multicomponent prototype of the business environment of the region, is substantiated, which is represented by a set of seven subsystems of the business environment of the region: economic, political, social, legal, informational, environmental, institutional, and their elements that characterize each of the subsystems. Objectivity of the main elements of the prototype has been verified by constructing a map of contiguity, which demonstrates the existence of explicit and implicit interconnections between different subsystems of the business environment.
The methodical approach to the diagnostics of development of the business environment of the region is developed, which is based on the formalization of the multicomponent prototype of the business environment of the region, official statistical information; expert assessment with taking into account ideas, opinions and conclusions of scientists and top management of business structures. Development of the business environment of regions is analyzed with the use of economic analysis tools: integral assessment, regression-correlation analysis, cluster analysis. The level of development of the business environment of the regions is evaluated, and it is determined that economic, social and legal subsystems are the most influential in the formation and development of the business environment of the regions, while the ecological subsystem has the least influence, according to the research. The ranking of the regions is performed and five clusters are defined, according to the values of the overall integrated index of the business environment development, which enables to identify the regions of high, moderate, middle, low and lowest level of business environment development.
The conceptual provisions regarding the formation of the innovative component in the development of the business environment of the regions are analyzed in depth. It is proved that the leading role in the innovative process of developing the business environment of the regions belongs to the triggers of the modern development: the business environment, innovations and education with the constructive support of the state. The scientific approaches to the formation of a strategic map for the development of the business environment of the regions have been developed. Strategic mapping of the regions provides an opportunity to substantiate the directions of development of subsystems of the business environment and to synchronize the priority programs of development of innovative business for groups of regions with different levels of development, to promote the formation of regulatory policy measures that activate the development of the business environment of the regions.
Conceptual approaches to regulation of the business environment development of regions based on the use of geoinformation technologies are formulated. The use of geoinformation approaches of regional management has made it possible to determine the rating of the most favorable for business cities of Ukraine, with an emphasis on the intensity of business development in cities, the rate of "entry" of new businesses into the territory, taking into account both the current business environment and the prospects for its change.
