Reshetnikova I. Formation of the enterprize marketing strategi

Object - the enterprises of light industry and engi-neering complex, purpose - scientific substantiation of conceptional fundamentals and recommendation de-velopment for creation of organisational mechanism and its realization; methods - systematization approach forecasting, Delfi, scale planning, play theory; results - methodology is grounded, there offered the recom-mendations for formation and realization of enterprise marketing strategy; theoretical conclusions and me-thodical recommendations are introduced at the enter-prises and educational establishments; the sphere of application - industrial enterprises of Ukraine.