Buzdyhan M. Internal factors for business activity increasing.

The thesis is devoted to the review of theoretical, methodical and practical aspects of business activity evaluation based on its internal factors. Authentic business activity evaluation and ways of its increase are the main problems of domestic enterprises and ones of the strategic goals of their activity, since it allows determining the potential growth and ways for achieving leadership in the market. The lack of a common understanding regarding the definition of the "business activity" concept essence, the approaches inconsistency regarding the degree of one or another factor influence on the business activity, the views ambiguity regarding its evaluation determined the topic of the dissertation and its relevance. The main provisions and results of the research, which characterize the scientific novelty and the author personal contribution, are: 1) The definition of “business activity” essence, the hierarchy of the concept "business activity of the enterprise" as a latent sign, methodical approach to the business activity and its important components evaluation are improved; 2) The factors systematization that influence on the business activity level, business activity division in the production, financial, investment and innovative, marketing components, the model of business activity evaluation, its increase directions reasoning got further development. The method of business activity and its components evaluation based on a combination of cluster and discriminatory analysis, and recommendations for these components improvement are practical among the results obtained in the research.