The work is devoted to the development of theoretical and practical foundations of management of industrial enterprises, their recovery from the crisis and ensuring effective operation and profit. One of the conditions for solving these problems is compliance with the principles of corporate social responsibility and especially the principles of socially responsible marketing. This is due to the fact that marketing is a major factor that currently allows companies to emerge from the crisis. Socially responsible marketing is a further development of marketing activities of enterprises, which is aimed not only at meeting the needs of the buyer, but also to meet the needs of society as a whole and protect the environment.
The paper analyzes the activities of industrial enterprises using the indicator "transaction costs", which reflects the amount of costs to perform a specific production operation. It is established that the imposition of penalties on the company for non-compliance with the requirements of socially responsible marketing leads to a decrease in the company's profit, which can also lead to loss or liquidation of the company. It is shown that one of the main ways to comply with the requirements of socially responsible marketing and reduce the cost of industrial products is the use of new technologies and the involvement of highly qualified personnel in production.
Practical examples of domestic machine-building enterprises are given, which in the development strategy plan to modernize production facilities and thus increase the company's profit by reducing costs and improving product quality. An analysis of alternative ways to participate in the tender of the machine-building enterprise: refusal to participate in the tender in case of rejection of the application, distortion of technical parameters of the company's ability to win the tender, modernization of production facilities on their own, and turnkey modernization with an engineering company.
The analysis of the reasons forcing the heads of industrial enterprises to use various machinations in the production and sale of products are given in the work. Based on the literature, an analysis of the classification of socially responsible marketing and supplemented by a new factor - the causes of violations, which include: internal (corruption, enrichment and incoordination), legislative (restrictions within the state, restrictions on exports and imports), logistics (incoordination, supplier, defect in the product responsible for the decision) and production (equipment, personnel, technology and finance). It is shown that logistical and production causes of socially responsible marketing violations are most common in the activities of industrial enterprises.
Methodological provisions for comprehensive diagnostics of the machine-building enterprise and its restructuring have been further developed, which allow to obtain a detailed action plan to analyze the feasibility of modernization, purchase of necessary equipment and its adjustment work, as well as ensure rhythmic and coordinated work with suppliers of raw materials, components and others. consumables. As a result, the company receives a 100 percent guarantee of timely delivery of finished products to the customer and receiving the maximum possible profit for the contract, in accordance with the principles of socially responsible marketing.
The concept of socially responsible marketing was further developed in the work, which was supplemented by the need to improve the quality of training of young professionals who are ready to create innovative productions after graduation, in the state should stimulate enterprises to improve their activities. This considers strengthening the responsibility for managers / owners for violating the principles of socially responsible marketing, because the state has allowed them to work effectively and without violations.
As a result of the research the interrelation between the principles of socially responsible marketing of the enterprise, its profit and quality of let out production is established. A refined definition of "socially responsible marketing" in relation to the definition of "socially responsible marketing of domestic machine-building enterprises of the industrial market" is proposed, which is supplemented by the need to reduce prices, meet customer needs and effectively manage machine-building technologies.
The model of enterprise profit management has been improved, which is based on the relationship between price and production costs with the main parameter of its quality, based on the principles of socially responsible marketing.
Recommendations for determining LLC "VariТek" (№ 790 / 1-1 / 20 from 04.11.2019), JSC "Kharkiv Machine-Building Plant" Light of Miner" (№ 135 from 5.02.2020), PJSC "FED" (№26 / 2020 from 02.06.2020), "Mechatronics" ( №24-k-20 from 03.06.2020).
