Bozhkov D. Theoretical and methodological principles of marketing pricing of industrial enterprises

The object of research is the processes of marketing pricing in industrial enterprises of the machine-building industry. The subject of the study is a set of theoretical and scientific and methodological provisions for the formation of prices for products of domestic industrial enterprises in the new market conditions. The integral result of the thesis is a theoretical generalization and a new solution of an important scientific and applied problem of development and scientific substantiation of theoretical and methodological provisions for marketing pricing of industrial enterprises in the context of market globalization challenges. In solving the problems of scientific research used: statistical, comparative-decomposition, system-structural and abstract-logical analysis, methods of synthesis and logical generalization, economic-mathematical modeling.