Milcheva V. Development of innovative activity of wineries in conditions of economic instability

The development of market relations and foreign economic activity dictates tough competitive conditions for Ukrainian wineries, which can be met through the progressive innovative development of economic entities. Innovation activity has a certain degree of risk and uncertainty, therefore it is necessary to provide the management staff with prompt, reliable and complete information about the possibilities of innovative development. The effectiveness of management decisions depends not only on the amount of information received, but also to a greater extent on the quality of methods used to study this information, which will provide a comprehensive innovation analysis and development based on its results measures to increase innovation and investment attractiveness of wineries. In the current conditions of development of the Ukrainian economy, the problems related to the development of new approaches, principles of formation and comprehensive assessment of the innovation environment are becoming increasingly important, which provides favorable conditions for achieving the goals of innovative development in economic instability.