Proskokova A. Retail innovation management

The dissertation generalizes the theoretical principles and proposes a new solution to the scientific problem of developing applied tools for the formation and justification of management decisions in order to increase the efficiency of innovation of retail enterprises. In the context of deepening the theory of innovation management, an approach to formalizing the main species characteristics and classification features of innovations is proposed, which is relevant for businesses in the field of retail and provides for the implementation of the concept of "consumer experience" as a key trigger for retail business. identification of areas of innovation management development for retail enterprises.