Baydoun N. Development of an e-government information and telecommunication platform to ensure interactive interaction with the society

The purpose of the work is to develop methods of delivery of the given electronic content to the target audience using information and telecommunication platforms of egovernment for interactive social interaction within the framework of support of implementation of the necessary information policy aimed at solving the contradiction, which is to increase, in the conditions of informatization of the whole society, the degree of penetration of distributed ICT services, as potential means of implementing interactive social interaction across e-government platforms as necessary for its implementation to certain segments of the target audience with given parameters, including the intensity of delivering key messages in the form of electronic content. An analytical description and some preliminary estimates of the dynamics of socio-infocommunication interaction in the open Internet space, which is the basis of interactive information support to the target audience in the implementation of given strategies of e-governance, are proposed. A generalized graphical and algorithmic description of information operations (SMM type) is presented, concerning both the target distribution of a given information content and the collection of data in the feedback subsystem regarding the reactionary changes in the preferences and sentiments of certain user groups in relevant social and information environments, there were outlined three scenarios for interactive social influences. The classification of types of digital services’ users profiling in the information space (three types are described) is offered, which can be practically useful in the development of e-government systems based on modern ICT tools. A brief description of the profiling process to determine the target audience for the purpose of conducting the above information operations on the basis of information and communication platforms operating in an open Internet space is done. An indicator was proposed to evaluate the effectiveness of propagation of influence within the audience by calculating the correlation between rows of frequency (of occurrence) of keywords and intensity of audience reaction (at the absence of predefined impacts, according to the theoretical approaches suggested by the author, this indicator turned out to be approximately equal to 0.17; increased to 0.31, or 45% otherwise). The theoretical and practical approach is proposed to create countermeasures on undesirable hidden information influences in the state information space, and for overcoming them until the appearance of a high resonance at peak intensity of the reaction level of the audience on an information event, by setting some "semantic noise" by a specific keywords or legitimate interception methods (of DPI type) to filter out unwanted Internet traffic.