Aliyev R. Formation and realization of the potential of tourism business

The dissertation is devoted to solving an important scientific problem of deepening theoretical and scientific-practical provisions, developing methodological foundations and practical recommendations for ensuring the formation and realization of the potential of tourist entrepreneurship. The author has worked out Ukrainian and foreign scientific literature and proposed the interpretation of the concept of "potential of tourist entrepreneurship" as the ability of subjects of tourist business to ensure the maximization of the profit of the tourism industry within a certain region, which depends on the existing production, social, investment, information-innovative, tax and natural resource conditions and their effective use. Based on the results of regression analysis, a model of realization of the potential of tourist entrepreneurship has been developed, which is based on the management of the formation of the following indicators: the specific weight of basic production means in the total value of property of the tourism industry in the region; the share of basic production facilities in the total value of property in the field of art, sports, entertainment and recreation of the region; index of replenishment of the sphere of art, sports, entertainment and recreation of the region by specialists; index of replenishment of agriculture in the region by specialists; index of replenishment of construction of the region by specialists; share of foreign direct investment in GRP; share of the volume of sold innovative products in the total volume of sold products of industry in the region; index of informatization of the tourism industry of the region; the state budget balance index for the region's tourism industry; specific gravity of natural zones in the total area of the region; volume of emissions of harmful things into the atmospheric air of the region. It is established that this model allows you to manage tourist flows to the region.