Andryeyev A. Activity of commercial banks in the market of financial services

The problems of commercial banks activities in the market of financial services are investigated in the dissertation. On the basis of generalization of the meaning of the category "service" is definitions of the category "financial service" definition and differences of "bank services" and "bank operation" are given. The role of financial market in the terms of transitional economy is determined, the structure of the financial services market is described and also the analysis of the state of this market is done. In the dissertation the basic problems of regional segmentation of the financial market are investigated, the main directions of the financial services market balancing are defined, the offers concerning the creation of municipal banks and their interaction with local executives are grounded. The organizational bases of improvement of the mechanism of interaction of commercial banks with other financial institutions, are high lighted in general, and with insurance companies, credit-guarantee i nstitutions, in praticular. And finally, the directions of stimulation of mortgage development in Ukraine are concretized. Key words: financial market, financial services, bank services, bank operations, commercial bank, municipal bank, credit-guarantee institution, mortgage.