Zenchenko Y. Estimation of the market value of the company as the basis for undertaking investment decisions

Object of research - investment company activity and fund investors. Purpose of research - a determination of an optimum criterion of undertaking the investment decisions. Methods of research: logical generalization, financial analysis, system approach to the object of study. Results, novelty: is motivated hypothesis on that, that in the financial balance system does not exist projects with positive clean brought worth of the scope of taking the investment decisions; proved that possible capital cost for investment projects and possible rate on urgent bank deposits are to be consider as investment alternative and are therefore distinguish between itself in nature and use; deposit rate does not change a capital cost value, as this is offerred in strategies of investing in the Ukraine; motivated conclusion, that taking an identical investment deciding impossible without the evaluation of market value to companies; виявлена the financial balance system, which connected with the financial investing risk; designed and is motivated determination of cost to companies, which appears as a result of associations two other companies. Applying fields: process of taking the investment deciding on the micro and macrolevels.