Makhmudov K. 3. Organization-economic mechanism advertisement of commercial marketing activity (on the pattern of merchandise market

3. The object of research is the commodity market of Ukraine. The profound study of problems is carried out(spent) on an example the food market of Poltava. The purpose of research- study of system theoretical and practical. Measures of increase of an economic efficiency. Advertising activity, methodical principles them Estimations, complex search of reserves and ways of increase commercial success. The scientific novelty consists in system research of a complex theoretical and methodical The approaches to management of advertising activity, estimation control systems of advertising from the point of view commercial. The results of researches are used in practical activity by trade organizations, by advertising agencies, services of advertising of the enterprises and in educational process.