Sakharova T. Spreading of information in complex of marketing communications (example of television)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0400U001589

Thesis Registration Form

0400U001589.pdf

Applicant for

Specialization

  • 08.06.02 -

02-06-2000

Specialized Academic Board

Д 26.006.04

Kyiv National Economics University named after Vadym Hetman

Essay

Ukrainian TV market. The scientific backgraund of concept of communication policy optimization for efficient attraction of television in marketing purposes. Methods of economic analysis, selective observations, expert evaluations. The pecularities of TV media-planning are determined in Ukraine. Ways to improve the process of marketing information expension on TV, methods for development and realization of TV advertizing campaigns are offered. The main results are introduced and can be used for creating of the marketing communication policy of the producers.

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