Mel'nykova I. Marketing policy for banking in deposit market

. The dissertation is devoted to developing the theoretic and methodic aspects of elaboration and realization of marketing policy for banking in deposit market. The deposit service peculiarities of marketing system of commercial bank are grounded. The possibilities of marketing as an instrument for deposit data base formation are offered. The necessity of marketing complex realization within the developing of respective marketing policy is argued. Been set up that marketing policy for banking in deposit market should be represented as a certain consistency of marketihg actions. The background of realization of later consists from the principles heving been offered. The strategy and tactics of marketing are the means of marketing policy implementation.