Sachenko O. Choice of special-purpose enterprise.

Object of research - the complex of the processes that stipulates the formation and functioning of the special purpose market of the enterprise. The purpose of investigation is a complex development of theoretical, methodical and applied questions concerning the process of segmentation, evaluation and choice of a special purpose market. Methods and device of research - the methods of logical and factor analysis, sociological interrogatory, expert estimation, economic and mathematic, statistic methods. Theoretical results and novelty - the concept of a special purpose market of an enterprise has been cleared up, conceptual diagram of segmenting, evaluation and choice of a special-purpose market, classification of the types of segmenting have been offered; the concept of marketing competitive advantage of market capacity has been formulated; the concept of market capacity has been generalized. The practical results and novelty - the approaches, methods forming theoretical and methodical base of choice o f the special purpose market of an enterprise have been worked out. A degree the introductions - the statements have been discussed at 8 conferences, published in 13 operations and introduced at 4 enterprises. Sphere of use - shoe enterprises.