Knyazeva E. The complexes system of analyses of Ukraine telecommunication service market

The thesis is devoted to the problems of development and improvement of system that analyses telecommunication service market. Methods and approaches to the marketing research of postal service and telecommunication markets were determined. Necessity of creation of specific methods of marketing research, that would take into account peculiarities of communication branch, was substantiated. A plan of the research of telecommunication market is proposed. Complex research of conditions and perspectives of development of telecommunication market (as an example Odessa region were taken) was carried out. On the basis of results of the research, propositions that are pertinent to a strategy of the regional telecommunication market development, were worked out and introduced. The perspective of development of operators cellular network is specified. The measures of adaptation of telecommunication service to the market changes in the branch of communications are offered.