Lysa N. Structural and Linguo-Pragmatic Peculiarities of the Advertising Mark (based on English Advertising Materials).

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U000895

Thesis Registration Form

0403U000895.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

06-03-2003

Specialized Academic Board

К 35.051.15

Ivan Franko National University of Lviv

Essay

The thesis deals with complex studies of communicative, functional, structural and linguo-pragmatic peculiarities of the advertising mark. This problem is solved on the basis of the communicative and functional approach to the object of investigation with the employment of the extended model of advertising influence. The main requirements to the advertising mark are systematized; the typology of advertising marks is deduced in accordance with their principal functions; the advertising mark word-building peculiarities are studied and psychological factors of advertising influence are investigated as being employed in the advertising mark language.

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Files

AREF.DOC

DIS.DOC

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