Voronetska I. Marketing security of investigation on the fruit and vegetable product market

Subject of investigation is the formation process of fruit and vegetable market development. Aim - suggestions development on production effectiveness rising and fruit and vegetable market formation using marketing tooling. Methods: regressive analysis, index analysis, SWOT-analysis, grouping, marginal analysis, cost analysis.Scientific novelty: organizational approaches to food marketing conception development are improved; methodic approaches to marketing researches in fruit and vegetable production market are improved and substantiated, algorythm of marketing researches process succession is proposed: structural functioning pattern of fruit and vegetable sub complex of the Vinnitsia region marketing activity is developed. We hope it will favour to the formation of informational space and organizational economic relations in fruit and vegetable sub complex taking into consideration modern agrarian policy in Ukraine. The results of the research are used in canneries and large formations to ensure effective functioning of fruit and vegetable sub complex enterprises and also are introduced into educational process of te Vinnitsia State Agrarian University.