Zaruts'ka O. The management of the price balance of the bank percent product..

- The bank percentage product is the major tool of the bank profit on the base of balance management of assets and liabilities. The purpose of the management is si-multaneous increase of profitableness, the support of financial stability and also maintenance of a competitive level of interest rates. On the community of the market conditions of activities the structure of the bank-return of concrete business bank de-termines its marketing items and opportunities in the management of the net percent-age margin and the spread. Key words: bank percentage product, equilibrium price management, urgent groups of percentage assets and liabilities, net percentage position, margin, spread.