Bezrukova N. Trade marks in international economic strategy of enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U000593

Thesis Registration Form

0404U000593.pdf

Applicant for

Specialization

  • 08.05.01 - Світове господарство і міжнародні відносини

05-02-2004

Specialized Academic Board

Д26.006.03

Essay

The processes of trade marks functioning on the world market. Working out and substantiating scientific and methodical basis for firm's trade marks management, revealing the practical problems of its realization under the conditions of market relations formation and integration into the world economy. Quantitative and qualitative methods of investigation, in particular the methods of polling consumers, focus groups, market testing, supervision, network models. Analysing trademarks types evolution, approaches to their creation in the process of company internationalization, working out network models for elaborating and managing trade marks within the frames of enterprise foreign economic strategy. The recommendations as to elaborating and promoting trade marks on foreign markets have been put into practice. Foreign economic activity, the process of studying.

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Files

Literatura.doc

Risunki.doc

Rozdil1.doc

Rozdil3.doc

TITUL.doc

VSTUP.doc

Visnovki.doc

ZMIST.doc

aref1.doc

aref2.doc

aref3.doc

dodatki--Додаток K.doc

dodatki--Додаток Ж.doc

dodatki--Додаток З.doc

dodatki--Додаток И.doc

dodatki--Додаток И.doc

dodatki--Продовження додатку Е.doc

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