Gusar M. Cognitive, Communicative and Pragmatic Aspects of Private Classifieds in Present-Day British Periodicals

The object is private classifieds in present-day British periodicals; the aims to determine the means of organizing, spreading and transferring the information in English-speaking private classifieds through discovering their cognitive, communicative and pragmatic peculiarities; the methods are conceptual, contextual, quantitative, pragmasemantical and speech-act analysis methods; the new approach lies in treating classifieds as part of consumers' information discourse, and in investigating cognitive aspect of classifieds in present-day British periodicals; the main include discovering private classifieds genre and discourse characteristics, revealing peculiarities of classifieds semantic structure frame modulating, clearing up classifieds compositional structure verbal and non-verbal components functions, determining intention, key communicative strategies and tactics and basic successfulness factors of classifieds; the practical value is in possibility of results and conclusions providing into Grammar Theory course (parts "Text Pragmatics", "Speech Act Theory"), English Stylistics (part "Text Stylistics"), Discourse Theory, Cognitive Linguistics, Communication Theory courses and English teaching practice.