Tretyak O. Political argumentation as a mean of rationalization of political communication.

The subject of inquiry is the political argumentation as the contemporary political system's constructing element and it's central phenomenon. The objective of inquiry is the recovering and substantiation of political аrgumentation's meaning as the mean of political communication's transformation on rational grounds. The approaches of inquiry are normative and value analysis, hypothetical deduction, descriptive approach. General-logical approaches, such as idealization and modeling are also applied. The theoretic results of inquiry are wording political argumentation's conception as the main mean of rationalization of political communication, conceptual substance defining of political argumentation and political communication, the defining of international scientific community as a model of real political argumentation's principles implementation. The practical results of inquiry is the identification of normative requirements and principles of political argumentation, which must ensure high levelof mutual understanding and cooperation in dialogue political communication: debates, discussions and deliberation. The sphere of inquiry results application is the political communicative activity of Ukrainian contemporary society and other countries' societies.