Semenjuk L. Influence of marketing strategy on efficiency of banking business.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U000508

Thesis Registration Form

0405U000508.pdf

Applicant for

Specialization

  • 08.04.01 - Фінанси, грошовий обіг і кредит

28-01-2005

Specialized Academic Board

К 55.081.01

Essay

- The thesis is devoted to the substantiation of the theoretical and methodological approaches to the ways of increasing efficiency of banking business on the basis of marketing strategy realization. Key words: efficiency of banking business, marketing strategy, financial strategy, the process approach, marketing and financial methods of management, new bank services, the price for loaning, banking business processes.

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Files

aref.doc

dis.doc

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