Kozhel N. Improvement of deposit policy in banks of Ukraine

The meaning of the notions "deposit", "bank deposit policy mechanism" is stated. Tendencies of bank deposit activity development is analyzed and estimation of factors of influence on bank deposit activity in Ukraine is made. The results of researches include theoretical ground of bank deposit policy, ways of deposit policy mechanism improvement, estimation methodology of bank deposit policy competitive position, consequence of forming of bank deposit policy, practical recommendations due to activation of bank deposit activity by means of enlargement of spectrum and improvement of deposit services. The estimation system of quality and optimization of bank deposit portfolio and effective resources combination is offered.