Melikhova K. Banks' competitive strategy on the market of credit services.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U004029

Applicant for

Specialization

  • 08.04.01 - Фінанси, грошовий обіг і кредит

11-10-2005

Specialized Academic Board

Д 26.853.01

Essay

The dissertation covers the issues of defining and implementing competitive strategies by banks. The fundamental modern and traditional theoretical approaches to the competitive strategies evaluation are structured. Necessity of banks' strategic planning to achieve competitive advantage on the market of credit services on a long basis is grounded. Traditional classifications of competitive strategies are summarized and, based on this summary, the author proposed own classification of competitive strategies by banks.

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