Pevtiev S. Modeling of marketing management on enterprises

Object of research are processes of marketing management by the industrial enterprises in conditions of development of market economy. The purpose of research is the theoretical substantiation and development of a complex of economic-mathematical models and methods of marketing management of the industrial enterprise for increase of a level of his competitiveness in conditions of uncertain behaviour of consumers and competitors. Methods - logic, the system analysis and synthesis, logic generalization, methods of economic-mathematical modelling, the theory of probability, optimization and economic dynamics, the statistical analysis, modern information technologies and methods of decision-making. Results: the conceptual model of marketing management is developed by the industrial enterprise; a complex of economic-mathematical models of an estimation of an actual and potential market demand; models of planning and regulation of productions; stochastic one grocery model of definition of the predicted volume of realization of production of the enterprise and reception of the expected profit; model of forecasting of the competitive status of the industrial enterprise. Novelty: scientific novelty of research consists in the decision of an actual problem of development of a complex of economic-mathematical models and methods of marketing management of the industrial enterprise for increase of a level of his competitiveness. The basic results having scientific novelty: for the first time the conceptual model of marketing management is developed by the industrial enterprise in which basis synthesis of principles of marketing at all stages of production and the coordination of interests of the enterprise with behaviour of consumers and competitors which allows to raise a level of competitiveness of the enterprise is put; the complex of models of an estimation of the actual and potential market demand, based on integration of reflective processes, a method of horizontal coordination, a method of stochastic modelling and the theory of games which realization allows to predict at planning production in view of market conditions volume of its realization is developed; models of planning and the regulations of productions based on use of the information of marketing researches are developed; grocery model of definition of the predicted volume of realization of production and reception of the expected profit has received the further development stochastic one; the model of forecasting of the competitive status of the industrial enterprise is advanced. Area of use - branch.