Kramarenko M. Axiological Pragmasemantics of the English-Language Advertising Texts.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U000970

Thesis Registration Form

0406U000970.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

16-02-2006

Specialized Academic Board

К 11.051.04

Essay

The research focuses on the overall analysis of the pragmarelevant language means on different language levels, conveying an evaluative meaning in the English-language commercial advertising text in view of its communicative-pragmatic purposes and cognitive bases of creating evaluative semantics. It has been shown that the pragmatic bases of the actualization of evaluative semantics in a consumer, scientific and technical, financial, show-business advertising texts are the so called psychological presuppositions which are correlated with the pragmarelevant evaluative concepts underlying the advertising message and determining its evaluative content. Pragmarelevant lexico-grammatic, word-building, syntactic, semantic evaluative means and stylistic devices of conveying the evaluative meaning in the English-language advertising text have been distinguished and analyzed. Thematic stratification of the evaluative language means has been worked out on the basis of the pragmarelevant evaluative concepts. Thetypical positions of evaluative means have been singled out in the structural-compositional model of the English-language commercial advertising text. The correlation between the verbal evaluative means and the paralinguistic components of the English-language advertising texts have been considered.

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Files

Tabl--Таблица А.1.doc

Tabl--Таблица А.2.doc

Tabl--Таблица А.3.doc

Tabl--Таблица А.4.doc

Tabl--Таблица Б.1.doc

Tabl--Таблица Б.2.doc

Tabl--Таблица Б.3.doc

Tabl--Таблица В.1.doc

aref.doc

Введение.doc

ГЛАВА I.doc

ГЛАВА II.doc

ГЛАВА III.doc

Заключение.doc

ПРИЛОЖЕНИЯ.doc

Перечень условных сокращений.doc

Приложение Г--Г.1.doc

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СОДЕРЖАНИЕ.doc

Список использованной литературы.doc

Титульный лист.doc

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