Bersutska O. Modelling of communicative and distributive processes in marketing management

Object of research are processes of marketing management at the enterprise. The purpose of research is modeling distributive processes in the marketing, the goods promoting promotion on the market, to his increase потребительной values and to decrease of charges. Methods - a dialectic method of knowledge of the validity, methods of the system organization of the economic processes, fundamental positions of the economic theory, modern theories of management, marketing, logistic, decision-making. Results: the concept of construction of distributive system in marketing is developed; models of communication efforts in dynamics; a method of management of channels of distribution on the basis of a principle of a delay of gamble; the integrated control system потребительной value in distributive processes; models of wholesale - retail purchases. Novelty: for the first time the concept of construction of distributive system in marketing in which basis principles of the system analysis which allow to define thepurpose, problems lay, functions and methods of the decision of problems of marketing operation of business that raises efficiency of his functioning is developed; models of communication efforts in dynamics, taking into account stages of life cycle of a product, function of a response of consumers on communication influences that enables to carry out management of innovational processes and financial charges; are advanced a method of management by channels of distribution on the basis of a principle of the delay - gamble, allowing to operate orders of consumers that promotes decrease of risk of the manufacturer during sale of made production and to decrease of charges on support of commodity stocks; the integrated control system value in the distributive processes, focused on the consumer that allows to create products necessary for consumers, on the basis of criterion of valuable utility; have received the further development of model of the wholesale - retail purchases, taking into account elasticity of demand for production, profitability of the goods and them потребительную value that carries out function for manufacturers, dealers - wholesalers and consumers of the goods and services. Area of use - branch