Farhad P. Utilization of international marketing instruments in the ekonomic cooperation of Iran and Ukraine.

The theses are devoted to the special features of implementation of international marketing instruments by the economic units from different economic systems, particularly Iran and Ukraine. It is defined the traditional international marketing instruments which are utilized by the economic units from market economy have to be fixed to the needs and terms of operation of economic units in Iran and Ukraine. The necessity of such adaptation is proved based on the analysis of the market of natural stone (travertine). The promising possibilities of economic cooperation of these two countries are analyzed based on the structural investigation of the economies and the research the international marketing environment. The author suggests the system of indexes to evaluate the efficiency of implementation of international marketing instruments by the economic units of Iran and Ukraine.