Spektorov Y. Strategies of advancement of foreign companies to Ukraine (on the example of franchising)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U004873

Thesis Registration Form

0406U004873.pdf

Applicant for

Specialization

  • 08.05.01 - Світове господарство і міжнародні відносини

14-11-2006

Specialized Academic Board

Д 26.176.01

Essay

The dissertation investigates the practical instruments, the methods of commercial policy of the World leading companies: franchising, brending policies. It is marked that due to predominance in the domestic production sphere of the final stages of life cycle of goods and technologies, deficit of facilities for mass development and purchase of progressive technologies there is a necessity in penetration to the market of Ukraine now-how, the newest methods of management exactly by means of franchising.

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Files

Dodatky.doc

Texte.doc

aref.doc

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